Client Live Project

TV Advert

Idea 1 - About Godfrey Pearson
Idea 2 - Services on offer

• Location
o Walking through the offices / reception / Harewood House grounds...Recce tba
o Plain White Background? CGI pop up’s of other short video clips within showing advisor/client appointments etc…Blue Screen?

• Actor
o David McElhoney MBA – Senior Advisor at GPL
o Smart
o Well Spoken
o Friendly Attitude

• Script
1. For this idea the script will mainly surround the identity of GPL. Who they are, what they offer and how it can be beneficial to the customer to use GPL. Script to be written.
2. There are specific services in the financial world at the moment that are relevant to current financial affairs. Such as inheritance tax, life assurance, home insurance and mortgages. These are the services that I shall highlight within the advert(s). Script to be written.

There are some issues within the services adverts. There are certain legalities that must be adhered to concerning the FSA.

Radio Advert

About Godfrey Pearson – This advert will be 30 seconds in length holding the style of selling the company as the right choice for the customer. Who they are, what they offer and how it can be beneficial to the customer to use GPL. Script to be written.