Client Live Project - Multimedia Package

Within the Multimedia Package I would like to produce television advert(s) selling Godfrey Pearson’s products and services to anymore who requires financial advise.

I would also like to produce a radio advert with similar aspects of the television advert. With a view to be broadcast on local radio stations in Yorkshire and possibly further a field.

A Website containing details of all services and products, staff, legal jargon tables and online help forms which are submitted and them replied via a phone call of by the internet by a member of the advisors team in the company.

Within the website I would also like to produce a series of small video clips suitable for internet steaming. The content of these videos would be descriptions of services and products.

As part of this multimedia package I would also create a new identity for the company. Of which I would create new logo’s; animated and still, letter heads, business cards etc…

Company Information

Godfrey Pearson Limited has its Head Office in Leeds, with Branch Offices in London, Newcastle and Edinburgh. The company has created a service founded on integrity and expertise to provide clients with the complete financial solutions to meet their personal needs. By utilising professional financial planning and drawing on specialist knowledge within the organisation, they endeavour to identify all the options available to suit a client's needs, allowing the client to then decide upon the course of action best suited to their circumstances.

Godfrey Pearson Limited will provide independent financial advice on Mortgages, Pre and Post Retirement Planning, Stakeholder Pensions, Savings and Investments, Life Insurance, Income Protection, Ethical Investment Opportunities, University Fees Planning, Critical Illness Cover and Inheritance Tax Planning.

Services Available

Our services include a review of your existing arrangements:

When was the last time your pensions, savings and life assurance plans were reviewed? As your personal circumstances change, there may well be a need to update your current plans in order to establish adequate provision for the future.

Milestones in life

There are so many issues to consider when planning one's financial future, so here are a few 'milestones in life' to assist you.
Birth - starting school, university or college - starting work - change of job - first home - getting married - starting a family - moving house - change of location - redundancy - starting your own business - unexpected windfall - divorce - illness - retirement - death

With personal circumstances changing from time to time it is important to undertake a review of your financial position to accommodate all of your needs.

Pension planning

Personal Pensions, Company Pension Schemes, Stakeholder Pensions schemes, Self Administered Pension Schemes, Unlocking/Transferring Deferred Pension Benefits and Additional Voluntary Contributions (AVCs).

Investment planning & management

Investing for growth and/or income through Unit Trusts, Bonds, Offshore Funds and Stocks and Shares.

Household insurance

We shall be pleased to assist you with all of your general insurance needs, and to help you consider the areas for which you may require cover. Please see the 'general' section of our site.

Mortgages

For Residential and Commercial purposes, we have up to date information and access to a wide range of Building Societies, Banks and Central Lenders' schemes from which we can draw to suit individual circumstances.

Life assurance

Family Protection, Mortgage/Loan Protection and Business Protection.

Income protection

Replacement Income in the event of Sickness, Accident and Disability.

Critical illness protection

Provides a Cash Lump Sum on diagnosis of a serious illness such as heart attack, stroke, cancer, etc. or total disability.

Business & keyperson protection

To protect a business from the effects of losing a Key Director or Key Employee through death or illness.

Savings plans

Various schemes to plan for future requirements such as children's education, wedding expenses, 18th or 21st birthday present, deposit on a first home or any other purpose.

Annuities

Capital investment to purchase a guaranteed income.

(http://www.godfreypearson.com/site/services.php)

Multimedia Package

For GPL I shall be producing a Multimedia Package. Within this package the following elements will be revised and produced:

• Website
o Products
o Services
o Legalities
• Data Prodtection
• Financial Services Authority (FSA)
• Rules and regualtions
o Contacts
o Online Forms
• Request for appointment
• Request for phone call
o Who’s who of the company
o Video
• Short videos explaining:
• Services
• Products
• Help available
• Terminology / Jargon
o Animations?
o What if tables?

• Identity
o Logo
o Corrospondance
• Letterheads
• Business Cards
• Car Stickers
o Animated features
o Ident GPL TV (Televisions in foyer)
o Newsletter Layout

• TV Advert
o 2/3 TV Adverts
o Varying in length (25-60 seconds)
o About us advert
o Services Available
o New Year Offers

• Radio Advert
o To be played on local radio
o About us – Contact us